Sports Partnerships
& Representation Southeast Asia

We build partnerships with the athletes defining modern badminton.

A Singapore-based sports consultancy representing leading badminton athletes and building partnerships between regional audiences and global brands.

Badminton is one of Asia's most followed sports, with a competitive footprint that spans the continent and beyond. Southeast Asia is where the sport's most passionate audiences are, and where we operate.

Approach

Rooted in Southeast Asia, operating across regional and international partnerships.

Badminton fills arenas across Asia, drives national attention and commands over 100 million fans in Southeast Asia alone. As a commercial platform, it is one of the most compelling opportunities in the region.

Building partnerships across Southeast Asia is nuanced, and working in it takes local knowledge, federation relationships and direct access to athletes. We help brands and athletes navigate the region while building partnerships that travel beyond it.

Brands

Selected brands we have worked with.

Singapore Airlines
Grab
HSBC
Haier
Li-Ning
Invisalign
Hugo Boss
Singtel
Seiko
NTUC Income
Rimowa
Calvin Klein
Louis Vuitton
Gentle Monster

Capabilities

Sponsorship & Partnerships Strategy, structuring and negotiation of long-term brand-athlete partnerships.
Athlete Representation Commercial representation across endorsements, appearances and rights.
Rights & Activation Management Delivery of partnership deliverables, asset usage and brand coordination.
Brand Strategy Positioning work for brands entering or scaling within sport.
Content & Production Campaign content built around athletes for owned and paid channels.
Event & Experience Brand-led events and athlete-led experiences across the region.

Contact

Get in touch.

Thank you for reaching out. We will be in touch within two working days.

We work across Singapore, Malaysia, Thailand and Indonesia. Reach us here and we will respond within two working days.